Peer Review Pengaruh Sales Promotion Shopee Indonesia Terhadap Impulsive Buying Konsumen Studi Kasus: Impulsive Buying Pada Mahasiswa Stiks Tarakanita

Oktivera, Elsie (2019) Peer Review Pengaruh Sales Promotion Shopee Indonesia Terhadap Impulsive Buying Konsumen Studi Kasus: Impulsive Buying Pada Mahasiswa Stiks Tarakanita. http://jurnal.stiks-tarakanita.ac.id/index.php/JIK/article/view/184/pdf.

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PENGARUH SALES PROMOTION SHOPEE INDONESIA TERHADAP IMPULSIVE BUYING KONSUMEN STUDI KASUS IMPULSIVE BUYING PADA MAHASISWA STIKS TARAKANITA.pdf
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Abstract

Abstract
The purpose of this research to know e-commerce marketing communication strategy that is Shopee Indonesia, this site use sales promotion strategy with online media. Various interesting promotional promotions make consumers often do impulsive buying. Development factors for the use of information and communication technology (ICT) make it easier for consumers to make online purchases.Researchers want to The Influence of Sales promotion Shopee Indonesian Decision Impulsive buying Online at Student STIKS TARAKANITA. This research has 2 variable that is Sales Promotion as X variable and Impulsive buying as variable Y. The theory used in this research is communication theory, Marketing Communication, Mix of Promotion and Impulsive buying. This research was conducted on March-July 2018 at STIKS Tarakanita. Methods This study uses quantitative research methods using primary data, the questionnaires were distributed directly to STIKS Tarakanita students with shopee accounts totaling 130 students. Test Validity, Reability, Normality, Linearity, Regression Simple, Correlation, and Determination conducted in this study processed using IBM SPSS Statistic 22.0. The results of this study there is influence of sales promotion Shopee Indonesia to impulsive buying in STIKS Students Tarakanita 52% the remaining 48% influenced by other variables not included in this research model.
Keywords: Impulsive buying, Sales promotion, e-commerce, ICT.

Item Type: Other
Subjects: L Education > L Education (General)
Depositing User: Elsie Oktivera
Date Deposited: 20 Sep 2020 01:16
Last Modified: 03 Oct 2020 17:32
URI: http://repository.starki.id/id/eprint/145

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